Privacy Policy
Hakubakan Co., Ltd. and its group companies (hereinafter referred to as "we," "us," or "our facility") comply with laws and regulations relating to the protection of personal information and other applicable norms in order to ensure the proper handling of personal information used in our operations, and hereby establish the following Privacy Policy (hereinafter referred to as "this Policy").
1. Basic Principles
The basic principles of personal information protection at our facility are as follows:
- Prohibition of unauthorized collection
- Prohibition of use beyond the stated purpose
- Ensuring security
- Prohibition of provision to third parties without consent
- Respect for customers' rights
- Management in accordance with laws and regulations
2. Collection of Personal Information
We collect and register personal information within the scope necessary for the implementation of the following operations and provision of services.
- Operations related to applications for travel, accommodation, rentals, services, etc.
- Reservations, cancellations (changes), and confirmation of details for travel, accommodation, rentals, services, etc.
- Operations related to product sales
- Operations related to food and beverage service provision
- Guidance and provision of services for mountaineers, guests, and other activity participants
- Requests for various materials, and applications for prizes, contests, and surveys
- Registration and delivery of email distribution services
- Operations related to membership programs and their management
- Operations incidental to the above services and commercial activities
When collecting personal information, we clearly state the purpose of use, obtain the customer's consent, and collect information through lawful and fair means. If it becomes necessary to use information beyond the stated purpose, we will notify the customer of the new purpose of use and obtain their consent.
3. Purpose of Use of Personal Information
- Provision and operation of services and membership programs for customers
- Contacting customers for the purpose of confirming reservation details, etc.
- Settlement of service fees and all other incidental operations related to transactions
- Response and communication related to accommodation and service operations
- Conducting guidance, advertising, promotions, and surveys related to the management and business operations of our facility and affiliated parties
- Understanding the usage status of facilities, products, and services of our facility and affiliated parties, as well as improvement and development
- Operations at suppliers with which we have partnership or contractual relationships
- Statistical processing, development, and improvement of the website and our facility's services
- Prevention of accidents in outdoor and mountain activities
- Support for natural environment conservation activities
- Other operations incidental to or related to the above purposes of use
- Response based on laws, regulations, or instructions and guidance from administrative authorities
- Emergency rescue response requiring urgency
4. Provision of Personal Information to Third Parties
We will only provide customers' personal information to third parties in the following cases:
- When the customer's consent has been obtained
- Provision to business contractors necessary for service provision (e.g., accommodation facilities, transportation companies, guide service providers, payment processing companies, reservation system operators, etc.)
- When there is a request based on the provisions of Article 6 of the Inn Business Act
- In other cases based on laws and regulations
- In emergencies such as illness, rescue, or disaster
- When it is necessary to protect the rights or property of our facility (e.g., responding to unauthorized access or fraudulent use)
When providing information to business contractors, we will enter into appropriate confidentiality agreements and manage and supervise the contractors' proper handling of personal information.
5. Use of Cookies and Tracking Technologies
We use cookies and tracking technologies for the purpose of improving the convenience of our website and analyzing usage.
Types of Cookies Used
- Essential Cookies
Necessary for basic site functions such as maintaining login status and preserving form input information. - Analytical Cookies (Google Analytics 4)
Used to understand site visit status and usage trends, and to improve our services. Information that can directly identify customers, such as names and addresses, is not collected.
About Google Analytics 4
We use Google Analytics 4 (GA4) provided by Google LLC, which collects and analyzes site usage information (number of visits, time spent on site, access routes, etc.) through cookies. The collected data is managed in accordance with Google's Privacy Policy.
- Google's Privacy Policy: https://policies.google.com/privacy
- If you wish to disable Google Analytics data collection, please use the Google Analytics Opt-out Add-on.
Disabling Cookies
You can disable cookies through your browser settings. However, please note that some functions may not work properly if cookies are disabled.
6. Disclosure of Personal Information to Customers
We manage the personal information we hold accurately and in an up-to-date manner. We have established the following contact point to respond to requests for disclosure, correction, deletion, suspension of use, etc. from customers.
Information required for requests:
- Identity verification information such as name, address, phone number, and date of birth
- Details of transactions with our facility (e.g., name of the mountain lodge for which a reservation was made)
- Identity verification documents (e.g., copy of driver's license, residence certificate, etc.)
Contact Point for Inquiries
| inquiries@hakuba-sanso.co.jp | |
| Recipient | Personal Information Manager |
7. Revision of Privacy Policy
We will periodically review and revise this Policy in response to changes in laws, regulations, and business content. The revised Privacy Policy will be promptly posted on our website.
Revised on April 1, 2025